Upon request, the publisher can assist the advertiser in preparing their ads for publication. This medium may include design, composition, text and artwork. The Publisher retains all rights, including copyright, to all advertising displays and other elements that represent the Creative Effort of the Publisher or contain documents created by the Publisher. The Publisher may not authorize the reproduction of such an advertising presentation in other publications without the express written consent of the publisher. The Advertiser remains solely responsible for the content of the Advertisement(s) and compliance with all laws governing such advertising as presented by the Advertiser in Section 4 above. For advertising inserts distributed without subscribers through posting in the publisher`s newspaper and/or through the publisher`s distribution program(s), the quantity charged is based on the delivery requirements that the publisher makes available to the advertiser. Delivery requirements are based on an estimate of the ordered circulation, plus an estimate for distribution without subscribers, if applicable, as well as the provision for unsold copies of newspapers and an estimated amount for shipping and selling machinery. The edition of the newspaper is variable, so it is recommended that the advertiser confirm the delivery requirements just before ordering an edition with his advertising representative. However, the publisher is not responsible for and does not offer price adjustments in the event of bottlenecks or exceeding delivery volume requirements, achieved by fluctuations in constraints or bottlenecks in the amount of support provided by the investor. The advertiser acquires copies and artistic representations of advertising in __ Hereinafter referred to as `the newspaper in question`, an English daily newspaper which circulates throughout India. . .